If you’re managing Instagram for a business, building your brand as a creator, or just trying to keep up with the platform’s constant changes, you know how it goes: Just when you think you’ve got things sorted, Instagram throws a curveball.
The latest shift? Instagram’s grid layout has officially changed from its long-standing square format to a taller, 3:4 preview ratio. Let’s be honest—this change makes a lot of sense. It’s a step forward for a platform dominated by Reels and vertical posts. But, like all updates, it brings a few quirks to work around.
So, how do you navigate this new grid reality while keeping your content sharp and effective? Let’s break it all down.
From Squares to Rectangles: What’s the Big Deal?
For years, Instagram’s grid was defined by the classic square. Every piece of content had to fit into this neat little box, no matter its format. But as Instagram evolved into a hub for vertical storytelling, the square grid started to feel restrictive.
Now, Instagram has rolled out a taller grid preview. Here’s the key difference:
- Old Square Grid: 1:1 ratio (1080 x 1080 pixels)
- New Taller Grid: 3:4 ratio (1015 x 1350 pixels)
While this new layout allows vertical content to shine, it does introduce some new rules for creators and brands. Notably, the grid preview crops your content, meaning poorly centred designs or text could end up looking wonky.
The 2025 Cheat Sheet: Content Dimensions You Need to Know
Whether you’re posting Reels, carousels, or feed posts, here’s what to keep in mind:
1. Feed Posts
Standard Size: 1080 x 1350 pixels (4:5 ratio)
Optimisation Tip: Ensure the key content sits in the centre of your design, as this area will display best across all formats.
2. Grid Preview (New Profile Format)
Preview Size: 1015 x 1350 pixels (3:4 ratio)
Important Note: Instagram doesn’t allow uploads in this format directly, so create content in 4:5, keeping in mind how it will crop for grid previews.
3. Reels, Stories, and Instagram Live
Size: 1080 x 1920 pixels (9:16 ratio)
Why It Matters: Vertical content dominates engagement, and this format provides a full-screen experience.
Two Critical Points to Keep in Mind
1. You Can’t Upload 3:4 Content Directly
Despite the taller grid preview, Instagram still limits uploads to a maximum height of 1350 pixels (4:5 ratio). You’ll need to design content that balances well between the preview and the feed.
2. Not Everyone Has the Update
Instagram loves a staggered rollout, which means many users are still seeing the old square grid format. Until everyone is on the same page, it’s best to play it safe by designing content that works for both layouts. Focus on the centre square (1:1 zone) for your critical elements, like text or subject focus. In the midtime, use this grid… Just to be safe!
How to Tackle Reels in 2025
Reels are still the star of Instagram, and the new grid changes add an extra layer to consider. Here’s the trick:
Covers Matter More Than Ever: While your Reel may play in full-screen, its grid preview will crop to the 3:4 ratio. Make sure your cover design keeps the title and visuals centred within the square to avoid awkward cuts.
Placement Is Key: Always position essential visuals and text towards the middle of the frame, ensuring they remain visible in both preview and feed views.
Best Practices for Instagram Content in 2025
To keep your grid looking professional and on-trend, follow these tips:
1. Prioritise Vertical Content
The 4:5 ratio (1080 x 1350 pixels) is now the gold standard for feed posts. Square posts are no longer worth the effort, especially with the new grid format.
2. Design for Flexibility
Even as Instagram changes, centring text and visuals in your designs ensures they look great across multiple formats.
3. Leave Room to Breathe
When creating 4:5 content, add padding around the edges to prevent crucial elements from being cropped in the grid preview.
4. Carousel Covers Are Critical
Only the first slide of a carousel appears in your grid. Make it count! Design the cover with both the grid and the feed in mind.
FAQs About Instagram’s New Grid
“What do I do with my old square posts?”
Relax. Don’t delete or archive them. While the grid may look a little chaotic right now, this change impacts everyone. The algorithm still prioritises individual posts, Reels, and stories over grid aesthetics.
“Should I stop creating profile banners or static grid designs?”
Yes, for now. With different users seeing different grid previews, static designs can easily get chopped up. Instead, focus on creating individual posts that stand out on their own, while experimenting with colour-blocking or seamless layouts that adapt better to both grids.
Why This Matters for Creators, Brands, and Businesse
Instagram isn’t just a social app; it’s a critical tool for connecting with your audience, growing your brand, and driving engagement. Staying ahead of changes like these ensures your content looks polished and professional, no matter how the platform evolves.
Yes, the new grid may feel like a hassle at first. But with the right strategy, it’s an opportunity to create even more compelling, impactful content. Remember: we adapt, we transform, and we thrive—just like Instagram itself.
2025 Is Your Time to Shine—Let Your Content Speak!
This is your chance to shine in the new year. Start creating, and let your content do the talking. Have questions? Let’s chat below!
