El Jannah, an Australian restaurant with Lebanese roots celebrated for its charcoal chicken and garlic sauces, faced a major challenge. As they rapidly expanded across Australia, they needed a strong marketing operation supported by top-level designers—without the costs and complexities of building an in-house team. They sought senior creatives experienced with global brands like Coca-Cola, Nike, Sony, Danone, Brahma, and Heineken, and who could adapt swiftly to their evolving needs.
The Challenge
Finding elite design talent that could mirror the agility and brand consistency of an in-house department—without actually hiring in-house—was no easy feat. El Jannah required a flexible, scalable solution that would keep up with a fast-paced expansion, maintain quality, and preserve the restaurant’s distinct identity.
Our Solution
At Creative Mutant, we partnered with Dopaminds, experts in sourcing top-tier creative professionals. Together, we quickly identified designers and digital animators who not only possessed the right technical skills but also deeply understood El Jannah’s culture and values.
We managed the project by:
- Serving as the main point of contact: El Jannah sent briefs to us, and we assigned work to the appropriate designers.
- Maintaining constant feedback loops: Regular reviews ensured all output aligned with El Jannah’s vision and evolving brand guidelines.
- Using online collaboration tools: Every stage—conceptualisation to execution—remained transparent and efficient, enabling quick adjustments and seamless communication.
By leveraging this outsourced model, El Jannah accessed world-class talent at a reduced operational cost. No need to hire, train, or house an internal team—just immediate access to seasoned designers who delivered high-quality work on demand.
The Results
This outsourced team effectively acted as an extension of El Jannah’s marketing department, sparking a continuous flow of creative ideas. This setup led to:
- Rapid adaptation to market trends: The team quickly developed campaigns that resonated with current demands, meeting deadlines without compromising quality.
- Consistent brand experience: With experienced designers at the helm, brand identity stayed cohesive across all platforms.
- Enhanced engagement and brand perception: Better-quality graphics elevated social media engagement, reinforcing El Jannah’s standing as a premium fast-food leader.
- Cost and efficiency benefits: Without the overhead of an in-house team, El Jannah enjoyed high-calibre output while minimising costs and complexity.
From crafting standout visuals for new store openings to consistently producing on-brand creative assets, this outsourced partnership supported El Jannah’s growth and strengthened its market position.
Conclusion
By assembling a flexible team of expert designers through an outsourced model, we helped El Jannah meet immediate marketing goals, control expenses, and prepare for sustained growth in new markets.
Ready to Build Your Dream Team?
At Creative Mutant, we specialise in crafting dedicated, outsourced teams that match your brand’s needs. Contact us today to discover how we can help your business thrive.
At Creative Mutant, we adapt, evolve, and transform your hospitality brand with effective, creative solutions.
